According to McLaughlin, Intelligentsia Coffee's CEO and president, "Intelligentsia serves oat, soy, and almond milk in their coffee bars however, it is oat milk that customers and baristas alike continue to choose as their favored alternative milk, as 13% of Intelligentsia’s beverages are made with oat milk." Since most of us tend to stick to our usual coffee orders, a product like this needs word of mouth to gain momentum. It’s not even just about trends.when they see a product that allows them to either elevate the coffee experience or that they think solves a challenge that they face in a better way, they're so vocal and enthusiastic and passionate about it that it really expands." Perhaps unsurprisingly, when baristas encourage customers to try something, it's directly reflected in a coffee shop's sales data. "The coffee community is so connected and wired. We reached out to Mike Messersmith, general manager of Oatly US, to find out why he thought the product had become so popular so quickly. If sauce is too thick, add the cooked pasta water 1/4 cup at a time until the sauce is the consistency you prefer.Back in April, we heard from local coffee shops that they were having trouble keeping Oatly stocked because demand was so high. Add the pasta to the sauce and top with parsley. Add the oat milk, garlic salt and pepper, and stir.Sprinkle in the corn starch and stir until a thick paste forms. Add the garlic and sauté for 2 or 3 minutes until the garlic begins to brown.
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